What is streetwear?

Date Published: 11th of May, 2023

Streetwear is the ability to express a thought and feeling, through a set of choices. These choices are worn with attitude and presence, in alignment with the individuals chosen form and function. 

The individual has a set of mediums at their disposal for communication. The mediums are interchangable, but a tailored combination is a sure way to ensure your intended message is received.

What you're about, what you do, how 'what it is that you do' means to you, your thoughts, etc. all of this is communicated in the mediums that we use.

Streetwear is the ability to express a thought and feeling, through a set of choices.
The choice isn't always physical clothing, but a changing mix of fabric, fit, feel, elements, graphics, colour-combinations, narrative, locations, ideas, culture. 

We wear streetwear for the life we currently and are to live, a progressive and updating story, tailored to the individual. The streets are shared, but the story is personal.

Additionally, here we've our staple range: